Copywriting Essentials (formerly 'Writing
to Sell')
(PDMA 001)
Marketing a product or service usually requires written promotional and informational materials, including brochures, advertisements, sales sheets, press releases, flyers, and web sites. This course offers a hands-on introduction to writing to inform, to persuade and to sell. Students will study examples, learn the guiding rules of good writing--and when to break those rules--and practice writing a variety of marketing materials. You will also examine how to evaluate the success of different written marketing tactics and how to create marketing materials on a budget. Although the course will focus on writing effective materials, we'll also look at some of the basics involved in production, from design and layout to printing, direct mail and web site options. This course is intended for anyone who wants to create marketing materials for a product or service, or who needs to learn enough to effectively oversee the production of such materials. Course examples will cover several types of products, and you will have the opportunity to practice writing for their own areas of interest.
PDMA 001
F13W01: 7 weeks: Oct. 8 - Nov. 22, 2013*
$349 CAD (Approx. $435
CAD for International
Students)**
*Note: first week is orientation to the online classroom
**Prices subject
to change without notice
Instructor Bio
John
Vigna is an award-winning writer who provides copywriting and editing
services to a variety of clients through his company, John Vigna Ink.
A 2002 Vancouver Entrepreneur of the Year in the Business-to-Business
category, John has delivered a number of workshops and taught technical
writing and business skills courses.